QUEBEC — Pelcro, the fully unified print and digital subscription platform, is announcing that Publications BLD, the Montreal-based publisher of French-language science magazines for youth, has chosen Pelcro to power its subscription infrastructure and better serve its readers. Publications BLD uses Pelcro's subscription management capabilities to power its subscriber plans and evolve its business model.
Publishing multiple magazine titles for distinct age groups requires a subscription platform flexible enough to handle different audiences, billing cycles, and access formats within a single system. Publications BLD reaches over 370,000 young readers, parents, and teachers across Quebec through its three science magazines, each published ten times a year and tailored to a different stage of childhood curiosity. Serving those audiences across both print and digital formats means managing separate subscriber bases, access tiers, and renewal cycles for each title simultaneously. Publications BLD uses Pelcro to manage all of this. This allows Publications BLD to focus on creating the engaging science content that has made its magazines a staple of Quebec youth education while Pelcro handles the subscription infrastructure.
"The teams behind Les Explorateurs, Les Débrouillards and Curium are pleased to offer their readers a new subscription platform through Pelcro, a company based in Montréal, Québec," said Marie Allard, publisher and general manager of Publications BLD.
Pelcro is building the complete infrastructure for managing subscriptions. This includes partnering with the most growth-oriented subscription-based businesses and being their growth partner by providing the most reliable and fastest-improving tech infrastructure.