Pelcro, a leading billing and subscription platform, is partnering with BlueLena, an expert in audience engagement and reader revenue growth to offer publishers a powerful solution to streamline payment processes and propel audience and reader revenue growth.
"We're thrilled to partner with BlueLena. Together we will empower publishers to unlock significant subscriber growth and enable them to focus on their content strategy.” - Andrew Morris, COO, Pelcro
Through proven audience strategy, optimization standards and technology services, BlueLena empowers publishers of all sizes and monetization models to achieve growth.
“BlueLena’s mission is to deliver world-class technology affordably and at scale and provide professionally managed services to drive engagement, conversion and monetization of audiences on behalf of community news organizations. Through the seamless integration of our tools, this partnership with Pelcro allows us both to accelerate digital transformation for media companies and create stronger business models that support journalism success.” - Daniel Williams, Founder and CEO, BlueLena
Together, Pelcro and BlueLena provide a best-in-class experience for both publishers and their audiences, combining Pelcro’s robust billing and subscription management solution with BlueLena’s reader revenue best practices and depth of knowledge of publisher monetization options.
The result is a seamless subscriber journey that translates to:
Frictionless subscriber acquisition and management: BlueLena's expertise targets high-value audiences, fueling successful acquisition campaigns that deliver long-term subscribers. Pelcro's user-friendly billing ensures a smooth onboarding process, minimizing churn and maximizing subscriber lifetime value.
More efficient operations and data-driven insights: Publishers will be able to leverage existing tools and gain a single source of truth for all subscriber data, eliminating the need for costly platform changes and allowing for better decision-making. Plus, Bluelena's rigorous testing capabilities inform data-driven optimization strategies for continuous growth.
Enhanced subscriber engagement and loyalty: The Pelcro-BlueLena integration fosters deeper subscriber relationships through targeted outreach and a seamless subscriber journey. This combination leads to increased subscriber engagement, loyalty and, ultimately, higher revenue potential
Through this integration of Pelcro's subscription management platform and BlueLena's audience engagement and reader revenue expertise, more publishers can now accelerate their growth and achieve their full potential.
Ready to take your audience growth and revenue to the next level? Visit Pelcro at pelcro.com or BlueLena at bluelena.io to learn more about this exciting partnership and how it can elevate your publishing success.
About Pelcro
Pelcro is a billing platform designed specifically for publishers. Pelcro helps publishers get paid faster, build stronger customer relationships and drive growth through powerful campaign management tools.
About BlueLena
BlueLena creates a sustainable future for independent local media with strategies to build audiences and tools to support journalism funding models for long-term success.
Comments