Here are the main paywall-related news stories that took place last month. Overall, we are seeing an increase in newly launched paywalls across different industries and regions.
1. The Daily Mail Launches First U.S. Paywall
What you need to know: The Daily Mail introduced its first paywall for the U.S. edition, marking a shift in its digital strategy. The "DailyMail+" subscription starts at an introductory rate of $1.99 for the first year, increasing to $9.99 per month thereafter, and includes reduced ads and unrestricted access to content.
Read more on Adweek | February 25, 2025
2. AFL Saturday Games Move Behind Paywall
What you need to know: Starting in 2025, AFL fans in Victoria and Tasmania will need to subscribe to Foxtel or Kayo Sports to watch live Saturday games, as part of a new broadcast agreement. This change affects the first eight rounds of the home-and-away season nationally.
Read more on The Guardian | February 18, 2025
3. Six Nations Rugby Faces Potential Move Behind Paywall
What you need to know: The Six Nations rugby tournament is considering moving its broadcasts behind a paywall, as the current £90 million deal with BBC and ITV expires. This potential shift raises concerns about reduced viewership and the sport's popularity.
Read more on Talksport | February 17, 2025
4. Reddit to Introduce Paywalls for Exclusive Subreddits
What you need to know: Reddit CEO Steve Huffman announced plans to implement paywalls for certain subreddits by the end of 2025. This feature will enable the creation of exclusive, subscriber-only communities, allowing content creators to monetize their contributions.
Read more on PCMag | February 16, 2025
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