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The Subscription Growth Digest - February Edition




Here are the main subscription-related stories from last month. February 2025 showed a clear shift toward digital-first strategies, as publishers focused on retention, personalization, and adapting to changing reader habits.


1. 100k Club: 2025 Ranking of World’s Biggest News Publishers by Digital Subscribers

  • What you need to know:  Press Gazette released its "100k Club" ranking, highlighting the top 50 paywalled news publishers worldwide by digital subscribers. The report indicates significant growth in digital subscriptions across leading publishers such as The New York Times, The Atlantic, and Financial Times.

  • Read more on Press Gazette | February 19, 2025


2. Retention, personalization, and AI will reshape subscription growth strategies in the year ahead

  • What you need to know:  As subscriber growth plateaus, publishers emphasize retention through personalized experiences and AI integration. These approaches aim to reduce churn and enhance customer satisfaction by delivering tailored content and flexible subscription options.​

  • Read more on Digital Content Next | February 13, 2025


3. New York Times Forecasts Subscription Revenue Below Estimates on Stiff Competition

  • What you need to know: The New York Times projected a 7% to 10% growth in subscription revenue for the current quarter, reflecting ongoing efforts to expand its digital subscriber base despite market saturation challenges.

  • Read more on Reuters | February 5, 2025


4. The Post and Courier Announces Strategic Shift in Print Delivery Schedule

  • What you need to know:  South Carolina's The Post and Courier announced a strategic shift in its print delivery schedule, reducing home delivery from seven days a week to five. This move reflects the publication's increasing investment in digital growth and content delivery..​

  • Read more on Editor & Publisher | February 3, 2025​



 
 
 

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