Top 3 Subscription Growth Stories from March 2025
- merhan5
- 7 days ago
- 2 min read
This month’s highlights include smart bundling strategies expanding reach, bold advertising campaigns driving digital growth, and niche content like football, fueling a significant boost in subscriptions. Publishers continue to adapt innovative tactics to grow audiences and strengthen retention in an increasingly competitive digital space.
1. NYT Bundles Give European Publishers a Subscription Boost
What you need to know: Several European publishers—including El País, Politiken, The Irish Times, and Corriere della Sera—partnered with The New York Times to offer digital access bundled with their premium subscriptions. The initiative has already driven thousands of NYT activations and is seen as a smart strategy to enhance value and expand international reach, significantly ahead of the U.S. election season.
Read more on Nieman Lab | March 18, 2025
2. Hearst Newspapers Launches Multi-Market Advertising Campaign To Expand Readership & Digital Subscriptions
What you need to know: Hearst has launched “There’s More with the Chronicle,” a multimillion-dollar branding and ad campaign designed to increase digital subscriptions for the San Francisco Chronicle and Houston Chronicle. The effort emphasizes in-depth local journalism, new storytelling formats, and enhanced digital features to reconnect with former subscribers and attract new ones..
Read more on Hearst | March 5, 2025
3. ’ Don’t worry about page views’: Newsquest Scotland tops 40,000 online subscriptions
What you need to know: Newsquest Scotland’s digital titles, The Herald and The National, saw a 50% rise in paid subscribers over the past year. The growth was largely driven by a sharp focus on in-demand football content—especially coverage of Rangers and Celtic—which has become central to reader engagement and retention strategies.
Read more on Reuters | March 4, 2025
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